How David Dickerson started their logo design journey
I am starting a orthopaedic surgery practice with a focus on sports medicine. I need an ideal logo to be used on our website, business cards, letterheads, and signage. I'm looking for something that symbolizes an active lifestyle and performance.
Performance Orthopaedics & Sports Medicine
What inspires you and how do you envision the design for your business?
I am starting an orthopaedic surgery practice with a focus on sports medicine. However, I do perform all orthopaedic procedures.
I would like a logo that conveys an active lifestyle, sports, and performance, but does not alienate the less active population. Having figures performing sports is not required, but is an option. I will leave the specifics of the design to a creative designer.
I prefer clean lines and the incorporation of a logo that can be separated from the name of the business as a watermark, etc. It should also be memorable, and easily recognizable.
Color Possibilities:- Dark Blue- Light Blue- Black and/or grey- But do not feel limited.
The text stating "Performance Orthopaedics & Sports Medicine" should be separable from the actual logo so they do not have to be used together.
The logo should reflect the motion and activity within my patient's lives, considering that we are a sports medicine practice.
Steer away from formal fonts. I prefer fonts that are smooth, with less jagged edges.