Completed contest

Logo for "District Finds" a Hot Startup in the Groupon Space

Steve.au needed a new logo design and created a contest on 99designs.

A winner was selected from 408 designs submitted by 63 freelance designers.

408
entries
63
designers
1
winner

How Steve.au started their logo design journey

Company name

District Finds

Overview

We are an early stage startup in San Francisco, CA building the ultimate social coupon utility. Working in the same space as Groupon, Living Social, & Yelp, we aim to be a hub for deals in your city. We are a super small team that's fun, but at the same time, takes our deal hunting very seriously.

Like:
- vimeo, mint.com, rollyo, apple, popsugar
- http://bit.ly/doj34g : clever negative space
- http://bit.ly/ajZ4dX : simple, playful, fun
- http://bit.ly/9kR5DP : less the aesthetic, love the cleverness
- http://bit.ly/9hKAwA : simple triangle
- http://bit.ly/aGI7bE : clever

Tell us a bit about who you are and the people you reach

We are in the same demographic as yelp.com, groupon.com, and livingsocial.com. We are 70% skewed towards female with an age range 20-55. We are looking at people that love a great bargain on lifestyle activities in their city. They love those chic urban magazines like 7x7.com, take pictures of their fancy food, and flock to the great deals at happy hours. The W hotel is great, even better at a discount. They live in major metropolitan areas like New York, SF, & Dallas.

Requirements

Our site design will take design queues from the direction/design of this logo.

Want:
- A logo with an icon element. In addition to the typeface, this needs to stand alone as a memorable icon when extracted as a favicon or next to a facebook status update.
- Simplicity is king. The cleaner the better. Ideal if it's something that's clever and intelligently portrayed.
- Would prefer a wider horizontal format vs a vertical tall logo, but open to options.
- Simple, but FUN. Vimeo's script font is fun (but we see a lot of it now)
- Prefer that the logo is legible vs super creative with the font play.
- Should take into consideration an optional placement of a tagline.
- Will probably use logo on a colored background, but it should also look good inverted and monochrome. Welcome to background color suggestions that complement the logo.

Dislike:
- No magnifying glass. We don't want the word find to emulate any search engine.
- these logos are lackluster: groupon, yelp
- We're not giltgroup.com serious

Competitors & Industry:
dealradar.com
thedealmap.com
scoutmob.com
groopbuy.com
dailyd.com
dealflock.com
groupon.com
bloomspot.com
tippr.com
freshguide.com
dailycandy.com
7x7.com
urbandaddy.com

Will be used in print and web. Require CMYK vectored logo (.ai) with editable fonts. Please no stock or clip art.

Custom package

US$432

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Deliverables

AI
EPS
PDF
PNG
JPG

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