Logo Design for Watch City Dogs

Watch City Dogs

We provide Dog Daycare, Grooming, Training and Boutique. The name has a double meaning, as the business is located in a town known as "watch city' and also implies the dog daycare services -i.e. We watch city dogs (or country dogs, or suburban dogs, etc)

Looking for a logo that will be appropriate across a variety of platforms (letterhead, web, tshirts, etc) but most importantly that it is visible, legible and impactful on the outside of a building - visible from the road. The services provided are aimed toward an modern, upper middle class demograhic, but with a bit of playfulness since were talking about dogs here. However please dont misinterpret playfulness for anything juvenile. The business is more of a boutique approach than a playroom.

The images provided will be framed throughout the space - they each have an interesting story along with them that display the depth and value behind the human-dog connection.

I really like the 'downward dog' silhouette provided - which is a dog in a 'play bow', which initiates play between them. It does not have to be incorporated, but i think it portrays the fun side of the business well while staying modern.

A similar business is Pooch in chicago - http://www.poochhotel.com/ however i would like my business to come across as more approachable (this has a bit of an elitist vibe)

I am open to incorporating the following words into the logo - Dog Daycare, Grooming, Boutique.

I hope this is enough information to help kick start the project.

thank you all in advance, and good luck!