The brand name is a combination of two words: Israel and Letting
(as in renting your apartment).
The theme of the logo should be vacation and holiday inspired (season independant).
Logo should be mainly based on a typeface with some cleaver twist. An object may be used aside or within the text typeface if adding real value to the concept.
The slogan accompanying the logo is "Israel vacation & short-term rentals", if you have a better creative slogan, feel free to add it. Usage of a slogan in the logo is OPTIONAL!
The logo design is mainly for the website that displays vacation properties in Israel, but will also be used for, letterhead, banners, business cards, mailers, etc.