How Leslie Eisenberg started their logo design journey
ClinicalConnection is a website where people with all types of medical conditions can search for medical research studies (also known in the U.S. as "clinical trials" or "clinical research studies"). People often opt to participate in medical research studies when they have exhausted standard treatment options for their illness, because standard treatment does not work or they cannot tolerate the side effects. Many medical research studies are designed to evaluate potential new medications before they can be prescribed by doctors to patients. By participating in studies, patients can access medications that may help them -- prior to their commercial availability to the general public. Visitors to ClinicalConnection's website at http://www.clinicalconnection.com can search for medical research studies in their location by entering their zip (postal) code and/or their particular disease or medical condition. They can then view descriptions of studies in their area and if interested, be put in touch with the medical facility conducting the study for more information. ClinicalConnection's website is visited by more than 250,000 individuals each month and is the number one U.S. non-government website for study searches. In addition, we have more than 300,000 people who have signed up to receive Alerts when new studies open in their location.
Tell us a bit about who you are and the people you reach
There are several target audiences for the new logo:
Primary Target: Men and women age 18+ who visit the website to search for medical research studies (typical visitor is in their twenties through fifties).
Secondary Targets: Hospitals, doctor's offices and pharmaceutical companies who that post studies on ClinicalConnection so patients can access study information and volunteer if the study is a good match for them.
We're looking for a new logo for our website which is being redesigned. Please visit the new Home Page at http://sonja-design.com/cc/ to see context for your logo. The current logo is featured on this page. Our current website is at http://www.clinicalconnection.com. The logo will be used for emails, e-patient newsletters, an exhibit booth, and member-client communication.
- We would like the majority of the logo to be blue since it denotes "trust."
- The logo should be upbeat, yet professional.
- We would like the logo to stress that we are in the business of connecting people to each other and to medical research studies. (We have a "community" section on our website where people can dialogue with each other.)
- The company name, ClinicalConnection should be part of the logo.
- No cartoons. The current logo is cartoonish and it is hard to discern that the artwork represents people.
- No globes, maps or medical symbols
Again, we want this to be upbeat.
- No clip art
- Files we require:
Print file format (vector): .ai(CMYK)
Web file format: .jpg and layered .psd (RGB)
A good competitor logo is at http://www.emergingmed.com. We like this logo and think it bridges the need to appeal to different target audiences. The one thing that may be missing in this logo is the concept of "connection." Looking forward to your entry!