Completed contest

New logo design for startup company

Jheaps needed a new logo design and created a contest on 99designs.

A winner was selected from 112 designs submitted by 28 freelance designers.

112
entries
28
designers
1
winner

One of the designers who made it happen

Winner - ::octopus::
Very prompt on any changes that I requested. It was overall a very nice experience. Would highly recommend!
- Anonymous

How Jheaps started their logo design journey

Company name

ExpressLane Data

Overview

ExpressLane Data specializes in analyzing and reporting data received by satellite tracking systems. ExpressLane Data provides customers with an arsenal of powerful tools that help reduce operating expenses while actually increasing productivity, and improving customer service.

ExpressLane Data's enhanced reports eliminate any discrepancies and disputes so customers can focus strictly on their business to realize a rapid and ongoing ROI that includes increased revenue, reduced costs, and ability to grow profitably.

These enhanced reports on this critical data, fleet owners see a decrease in operating costs and increased earnings.

Tell us a bit about who you are and the people you reach

Fleet, trucking company owners who want to make sense of the data collected by satellite tracking systems.

Requirements

We are looking for a to logo represent software company - ExpressLane Data.

We'd like to keep the words ExpressLane together. We like the idea of using a icon or something with the word logo. We'd like this icon to be able to stand alone as a company logo if needed.
We would love to have the logo incorporate a road or vehicle but here are a few things to think about:

1. No Cartoons - we want it to be playful but not cheap or childlike
2. Nothing too elegant - we do not want to come across as being fancy. We want the logo to give the feeling of trust and ease of use.
3. The typeface should be clear, simple and bold. We want something that stands out. Again being careful not to be too fancy.

Here is 2 examples of companies in the same industry that you can get an idea of how we'd use it:
http://www.trackyourtruck.com/
http://www.fleetmatics.com/

Please feel free to experiment with colors!

The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

Bronze package

US$295

Free features

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Deliverables

AI
EPS
PDF
PNG
JPG

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