We are a retailer of baseball and softball bats. Most of us are beer-league softball, or former high school and college baseball players. We enjoy sports!
The target market is a pretty wide demographic! Our customers range from the parents of tee-ball players all the way to the senior-league softball players. However, purchasing will mainly be done by the parents of the 5 to 19 year old customer and middle-age softball league men and women. Therefore, we need a logo (and a site to follow) that will grab the attention of the younger customers (who are looking for the bat), but be clean and simple enough to not be obnoxious for the actual purchaser of our products. Our customers are predominately male, but we do have female customers.
Ball players tend to be superstitious. If they get a good feeling from something, they tend to come back and do them again and again. Also, our customers know the history of the game and its lingo.
The main requirement is that we use TheBattingOrder.com in the logo. Or, next to a logo/graphic/icon.
I'm interested in other people's ideas. Use graphics, don't use graphics, that's all up to you; make it your own. I will say that I like Modern, Clean, Simple. However, I do enjoy the Classic, Bold, and at times, things that are Edgy. Again, make it your own.
An entire web page will be built off the color scheme of this logo. I will say that I tend toward the middle to darker colors of the scheme. That's not to say we won't be picking anything on the lighter side. Hard to see colors are out, such as that impossible to see light yellow that one can't distinguish from white on web pages.
-- If one were to look up the team logo's for all the MLB teams, you might find that they too tend to trend toward darker colors (Same goes for the NFL, the NBA, and also the NHL to a degree).
-- if one were to look up every bat manufacture you would find a few main colors in their logos; Black (and Gray), Red, Yellow, and sometimes blue. Again, this isn't a guide. It's just some information to digest. Do we go against the grain and distinguish the logo or pile on with the rest?
Good luck and thanks!