Your Financial World is a high profile website focusing on personal finance, investing, mortgages and insurance. You can see the current boring text logo at http://www.yourfinancialworld.com. We need your creativity to jazz it up!
Tell us a bit about who you are and the people you reach
The target audience is consumers looking for financial information and advice. These users want information that is trustworthy and reliable, presented in a clear, friendly manner with plain easy-to-understand English.
The website logo you will design should be a maximum of 80 pixels high by 500 pixels wide. It can incorporate the current header background image of a world map, or it can go in a new direction. You can use the current blue color palette for the background, or suggest a new color palette for the header area.
The logo should convey trustworthiness, clarity, and personality. YourFinancialWorld.com aims to be a trusted friend rather than an all-knowing authority.
The logos you present should indicate what background color it should appear on in the header area - either the current blue or a new color scheme.