Completed contest

Logo design for Home and Car entertainment

Wicker needed a new logo design and created a contest on 99designs.

A winner was selected from 55 designs submitted by 16 freelance designers.

55
entries
16
designers
1
winner

One of the designers who made it happen

Winner - tombang
Tom was the most origional designer we worked with and seemed to have the closest understanding of our brief. Responsive and cooperative, I would certainly use again and recommend in the future.
- Sjenkinson74

How Wicker started their logo design journey

Summary

Seeking to have an existing logo modernized, the existing logo was made well over twenty years ago and needs a modern touch for use in today’s business. This logo has been used for many years and thus has a great deal of value associated with its identity. Someone that has seen the old logo should be able to identify the new logo as the same business. I would also like ideas for the a business card using this logo.

Company name

HiWay HiFi

What inspires you and how do you envision the design for your business?

The business has been around for 30 years selling and installing custom home entertainment and custom car equipment, and is very customer orientated. I would like the logo to look new and fresh while still be "well to do" and refined. The majority of the business clients tend to be upper class middle and I would like the logo to reflect that. The logo is not much to work with so this may be difficult to modernize, feel free to explore and play around with different ideas. The main concern is that people who know the old business logo also be able to identify the new logo as being from the same company. The company name is HiWay HiFi and is NOT associated with http://www.hiwayhifi.com. If you have any questions feel free to ask, I do not want to limit anyone's artistic ability so logo ideas that are far removed from the old logo will be considered also.  You can see the current the logo here: 

http://www.magnamg.com/hiway/logo.jpg

Wants

- Needs to look professional, otherwise you are free to explore, I am open to most ideas.
- The logo curently is black and yellow:

Don't want

I do not want the logo to look Cartoony

Custom package

US$100

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Deliverables

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