jn7_85's first iteration was directionally correct but needed refinements. They did a great job listening to and incorporating our feedback through several iteratoins. In particular, I was impressed by their ability to translate our abstract emotional concepts into a concrete design. Additionally, they went above what we requested for number of outputs and pulled together what I would expect from a professional. We would recommend jn7_85 to anyone without hesitation!
How ABC Print started their logo design journey
Design needed for a new company logo. The logo must be sharp, sophisticated, yet fun and appealing to a younger crowd, web 2.0 style. Main demographic is 10-40 with the core 14-22. GNE is a web based fundraising effort selling eco friendly products while at the same time raising awareness of enviornmental issues and solutions. Logo will be used on all corporate ID materials and website. Must build a brand identity.
What inspires you and how do you envision the design for your business?
Green New Earth is a web based, fundraising organization redefining how fundraising efforts are organized and executed. Using our unique Double Gift philosophy, Green New Earth will strongly support the Main Benefactor while also supporting environmentally, socially and economically responsible companies & organizations.
By creating an interactive and secure online environment, the individuals raising funds will be able to utilize the internet as a tool to market their campaign as well as to handle all product ordering activities. Additionally, those involved with the fundraiser will be able interact with others involved in fundraising, track progress of their fundraiser and most importantly raise funds for their initiatives.
- green in lower case, NEW in all caps and EARTH in all caps but smaller than NEW
- Graphic representation of earth as part of logo
- Green and burnt orange are the colors we thought may work well but we would like to see some creative variations. Feel free to give us something different and fresh.
- Must be appealing to younger crowd yet not be too juvenile
- Fresh Innovative look, web 2.0 style
- Logo should embody trust and technological savvy
- Can incorporate the tagline Raising Funds & Awareness if you would like but not necessary
- Globe or picture of earth
- Too juvenile looking