These fictional personas are representative of key Glow Stakeholders:
Jane (7), is a pupil in a rural primary school in the Scottish Western Isles. During a class project about the poet, Robert Burns, she used Glow Meet to video conference with a school in Dundee. She enjoyed sharing her poem with another class of children hundreds of miles away.
Mr Reilly is a Georgraphy teacher in an Aberdeenshire Academy. He's been using Glow with his classes. He also tries to incorporate other web based tools into his lessons such as google earth, blogs and wikis.
Jackson Shields is the CEO of CleverClogs Learning Tablets. This sector understands the visual messages in technology Logos. He knows that Glow Futures has an internationally high profile in the Educational IT world where next generation web services are being developed to serve a diverse population of learners.
C.R. MacIntosh is an internationally recognised artist. Using his securely qualified guest account, he is collaborating with art students in schools across Scotland to develop their portfolios using Glow Groups.
Kaliq Seif is a parent in West Lothian. His daughter, Alia (16), uses Glow at school and at home to complete her homework and study. Kaliq logs into Glow to access reliable and up-to-date info about Alia's progress in class. Kaliq can also view timetables, homework and news targeted to parents by the school.
Glow Futures Stakeholders fall into 2 distictive groups. Our initial work will centre around identifying the requirements of those in the Demand Group, we'll then move on to inform and engage with those in the supply section to attempt to secure products and services that are important to our key users. Therefore the logo should appeal to both types of stakeholder, see below:
Learners (early years, primary and secondary school, Colleges, Universities, special schools)
Parents and Guardians
The Scottish Government and other government bodies
Educational Content Providers