Tell us a bit about who you are and the people you reach
Daintree Estates grows, processes and manufactures chocolate and cocoa products from Australian origin cocoa. We are a plantation to plate company, and our strongest marketing attribute is that we have the world's first commercially produced 100% Australian Origin chocolate. The chocolate is unique in taste and comes from cocoa grown under the tender care of cocoa growers in the world famous heritage listed tropical Daintree Rainforest region of Far North Queensland, Australia.
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As an origin chocolate, our Daintree Estates chocolate and cocoa products are on par with the world's finest chocolates from specialty origins, and very much an immersive experience to taste. Our target market will be chocolate connoisseurs as well as tourists and those looking for a conversation starter or status symbol to show off to their acquaintances. The products will also have a strong health and natural focus, coming from the pristine Daintree rainforest area of tropical Far North Queensland, and being 100% free of chemicals and synthetic additives, the health properties of cocoa are largely retained.
We see the brand as aspirational, prestigious, pure, healthy, wholesome and conversational.