>>> PROBLEM SOLVED / PRODUCT <<<
Technically, we help our customers overcome their morning neck stiffness and upper back pain with a functional, ergonomic neck pillow of highest quality.
>>> TARGET GROUP <<<
Targeted are online affine males from 30 to 40, who suffer from various physical and psychological problems caused by sleep deprivation as a result of constant neck tension. As top performers they lack the time to adequately address the cause of their problems, e.g. by visiting a health professional. Their disposable income allows them to easily spend USD 120 as they feel that this Cosy Champ pillow might be the eagerly anticipated solution to their problem.
>>> BRAND STORY <<<
The powerful emotional message behind it is life’s bipolarity as represented in the brand name (Cosy & Champ). Those male heroes of the everyday hustling to always give 100% require a safe haven after work to recover and recharge their batteries. During this private and vulnerable time, they want to rely on a strong and trustworthy partner being able to catch and hold them securely. Cosy Champ is the reliable counterpart for a champion’s stressful life – invitingly soft yet powerful for maximum support of the head allowing full relaxation during a good night's rest.
>>> BRAND VALUES <<<
Cosy: Balance, slowing down, recharge, recovery, relax, easing, rest, home, rituals, social, softness, vulnerability
Champ: Performance, power, strength, dominance, assertion, winning, achievement, competition, victory, status, appreciation, independence, individuality, personality,
>>> POSSIBLE CLAIMS <<<
(For) Worldclass Sleep, Worldclass/Winners’ Sleeping Gear/Choice, Sleep like winner, Sleep/Rest to Win, Pro Sleeping, One Sleep Ahead, Rest like a Pro, Ultimate Rest, Sleep to Win, Made for Heroes