Logo Design for Computer Upgrade King

A flashy but refined logo is needed for the logo design of Computer Upgrade King.

I saw this rating system elsewhere on the site so I have decided to add it here:

1 star - wrong direction
2 star - some elements we like
3 star - getting closer but need revisions or a different take on
your design
4 star - design is being considered
5 star - made the final cut!

http://stores.shop.ebay.com/ComputerUpgradeKings http://www.computerupgradeking.com

We specialize in the wholesale/retail of notebook computers that are upgraded aftermarket and offered with unique and superior performing configurations not provided by the manufacturer at prices lower than the manufacturer.  We also intend to expand into the desktop and the server market as well within the next year.  We need a logo that will catch your attention and embody the unique products that we provide.
Our closest competitor is http://www.portableone.com. We do like the bright color usage and refined look of their logo.  Although, for our logo, we'd like to have something catchy like a picture of a crown or a computer but not something that is cheesy.  Mattress King's logo would be a little too cheesy and not as refined as we would like it.  We would also like for the words "Computer Upgrade King" to appear in the logo although we're open to any variations i.e. a computer logo instead of the word computer and a king logo instead of the work king.  We're open to anything really so long as its refined and catchy.  We are planning on launching our site in a couple weeks so this contest in almost as good as guaranteed.
Note: Our ebay name is Computer Upgrade Kings which we intend to change.  We need our logo to be for our new name, Computer Upgrade King.

- Flashy
- Refined
- Catches attention
- Embodies the company name, "Computer Upgrade King"
- Blues, Silvers, Blacks, Reds and Gold are acceptable colors
- Something as refined and flashy as http://www.portableone.com and http://www.ecost.com and as catchy as http://www.matressking.com but not as cheesy like http://www.matressking.com

- Item 1...Cheesy
- Purple, Pink, Gray and Yellow are not acceptable colors
- low resolution icons