Completed contest

LOGO DESIGN: Chris Heron Personal Fitness and Nutrition

itschrisheron needed a new logo design and created a contest on 99designs.

A winner was selected from 194 designs submitted by 31 freelance designers.

194
entries
31
designers
1
winner

One of the designers who made it happen

Winner - Gerilya
Very happy with the logo that Gerilya designed for us. He was very quick to make change requests and eventually sold us on his own creative idea, not based on our feedback.
- Smandery

How itschrisheron started their logo design journey

Company name

Chris Heron Personal Fitness and Nutrition

Overview

I am a fitness pro in London who specializes in transforming people's body's with an 80% focus on nutrition and 20% focus on exercise. (We all know and understand that you should eat 6 small meals per day and exercise at least 5 days per week to improve our health, so that is why I focus my clients on their nutrition so heavily.
I do one-to-one sessions in the home and in various studios, approx. 40-60 per week, all 1 hour long, I also run a Outdoor Fitness Camp in Regent's Park, I write people home workouts as part of their package and work with them on behavior change to improve their diets. My current web site it http://www.chrisheron.com but I am in the process of changing it. (If you click http://chrisheron.com/blog/ this will show you where we are up to with it). Although design wise not what I want. I am very clear on what I want from the logo. I also expect from my clients...
Train in a program with Chris personally at least once per week for a minimum of eight weeks.
Complete at least three home training workouts per week designed and planned by Chris.
Complete at least one Boot Camp per week.
Fill out a food and exercise journal everyday throughout the time spent with Chris and e-mail it to him via e-mail every Sunday.
Follow the dietary requirements set out by Chris. (No alcohol, processed foods or caffeine for the first 30 days).
...you get the idea...my way or no way

Tell us a bit about who you are and the people you reach

My market: very wealthy, 40-55 age, males and females, all top 2% earners in the country, I am trying to appeal to more of these, I want to be unique and smart. My clients work in the city, usually have 2-3 kids. Shop in expensive designer shops, have very expensive, exclusive holidays, private jets, etc. (I hope this paints a picture). They don't like bullshit. I want to appeal to more people, a wide audience, which will fall into training with me/ picking a package of one of three,
Silver
Is for you if you want to lose up to a stone, drop dress sizes and dramatically improve your muscle tone.
Full Consultation. Including before and after photos, body measurements and goal setting.
Nutrition Analysis & Plan.
Four One-to-one workouts.
Access to my fat blitzing Boot Camp workouts, eight per month.
Four specifically designed home workouts per month. (each 40 minutes of fat blitzing!)
ONLY £397 per month* 100% Risk Free!
Gold - you get the idea
ONLY £637 per month* 100% Risk Free!
Platinum
Full Consultation. Including before and after photos, body measurements and goal setting.
• Nutrition Analysis & Plan.
• Posture & Biomechanics Analysis.
• Twelve One-to-one workouts.
• Unlimited access to my fat blitzing Boot Camp Workouts.
• Unlimited Specifically designed home workouts.
• Unlimited Phone Support.
• Unlimited E-Mail Support.
ONLY £877 per month*100% Risk Free!

Requirements

PLEASE KEEP IT VERY SIMPLE! I need a unique logo which expresses all the above. Please be creative but not off the brief. My name then 'Personal Fitness and Nutrition,' I would like it done to look smart, I like the idea of it having subtle color, White on Black and White on Black versions please. Perhaps something METALLIC, SHARPE, CLEAN, PROFESSIONAL . It need to be bright and easy to recognize. It needs to be classy and not cheesy. No dumbbells. I have had a lot of people try to do the logo already with very little success.

Custom package

US$259

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