ANABOLIC NUTRITION is a new Australian company developing innovative bodybuilding/sports supplements. The logo is to be professional and directional, to appeal to the bodybuilding enthusiast seeking quality supplements.
The logo will need to be developed to suit a wide range of bodybuilding supplements.
Male bodybuilders seeking quality supplements to help them achieve their bodybuilding goals.
The target market would be familiar with other quality bodybuilding supplement brands such as 'Animal Pak' and 'Universal Nutrition.'
The target market seeks quality products that help them in their journey to develop quality muscle mass.
With the target market being male, the logo must be designed to appeal to this market, and should be clear, professional, trust-worthy, masculine and edgy, in personality.
The logo is to incorporate the company name 'ANABOLIC NUTRITION' as well as a sketch/logo of a flexing male bodybuilder/muscle man.
This logo is to be applied onto product labels, as well as all marketing collateral including the company website, etc.
The base packaging will be black, and the logo is to be applied to silver labels similar to those available at this brand, but without the iridescent visual effect:
This logo is to be applied to smaller, as well as larger sized packages, hence it must be able to be applied to products in all sizes, without compromising quality and clarity.
The typography is to be all in upper case, ie. 'ANABOLIC NUTRITION'
The logo needs to look good in one colour only.
So if applicable, you may like to show your logo in one colour also.