Logo Design For Asset Management Fund-Guaranteed winner

The logo needs to convey a professional boutique,elite,dynamic fund with reference to Resurgam "I shall rise".

Resurgam Capital Management

Brief summary:

Logo design for a startup Capital Management/Hedge Fund company. The logo design may communicate the story (narrative) behind the name 'Resurgam' ("I shall rise again".) St Pauls Cathedral, London, Phoenix rising from the ashes after the fire of London. Similar to today's global financial meltdown...and the general Fund strategy of buying oversold assets. Rebirth, new dawn in financial markets.

Update: Resurgam with particular respect to St Pauls was used to highlight that the current cathedral is built on the spot of a former site and highlights that something of beauty and wonder can blossom out of the site of a former cathedral. The logo does not need to have a Phoenix as the element of hope/renewal and so far none of our leading candidates do.

Please refer to image for possible inspiration or reference: http://tinyurl.com/4tpz2h

Brand name:
Resurgam or Resurgam Capital Management
website: http://www.resurgamcapital.com

Description: Logo should reflect some key principle of the company
Professional approach
Boutique/Elite/Dynamic/Nimble fund
Clear/Concise/Efficient

Logo development thoughts:
The logo could be a crest derived from the Phoenix stonework found at St.Pauls Cathedral (http://tinyurl.com/4tpz2h) that compliments a robust/ classic wordmark making a well balanced brandmark.

Other possible logo inspiration:
Light/New day - Dawn/Horizons/Better future

Good examples of subtle logos are the Capsis Capital winner in the stationary competition, Weavering Capital, Locus Capital Consulting and Eclectica asset management.

- Updated: In feedback to a number of the current draft designs - we are looking for a very subtle logo that probably has the name RESURGAM as the key element and any graphics subtle/more secondary or supportive to the name. We seek a very understated look that still shows that we care enough about branding to commission a stylish, yet understated and even elegant brand. This subtlety also applies to the colours. We would prefer soft colours and are unlikely to choose a bold bright design as it does not suit our target market of conservative institutional investors.
- Updated: For some other examples of branding that we have seen and liked. Please consider the following sites as examples of lower key designs. http://www.weaveringcapital.com, http://www.capsiscapital.com, http://www.locus-capital.com, http://www.eclectica-am.com.
- Updated: Our target audience is institutional investors who are incredibly conservative and very risk averse. We need a branding that is "soothing" to them, especially in the current climate. So clear, understated, elegant and subtle are all good. Bright colours and striking graphics will most likely be negatively received by our prospective customers.
- Apply logo to business card layout that looks at possible colour pallet and type/font options that compliment the brand mark.
- Wordmark typography should feel classic, stone cut feeling font ( Caps version of Charlotte Sans book or similar), clean lines but echos the narrative.
- Classic / Uncluttered feel.
- Brandmark should not be made up of too many colours, when applying it to the business card carefully considered colour balance, 90/10 ratio of colours. e.g. 90% range of dark to light warm greys that reflect the Portland (limestone) used to build St. Pauls Cathedral, 10% use of 1 or 2 accent colours that balance the greys with a more impact-full modern/vibrant feel.
- Full rights to artwork.
- llustrator artwork file.
- Business Card and Stationary Ideas would be a bonus but not required.

- Update - Please not too gothic logos. The Phoenix suggestion is a difficult one to do in an understated and subtle logo... but some people are on the right track. We are concerned that many of the more gothic logos could be negatively interpreted by our potential clients - we are seeking a positive and uplifting image. Some of the suggestions to date are quite "dark" and foreboding to us - so we are concerned as to how potential clients may perceive them also.
- Cartoonish look.
- Too many colours
- Overly bright or bold colours.