Our company is expanding our target audience and products and services, therefore need a new logo to go with new name.
Here is our marketing position document to give you a flavor of what we intend to do:
Sales Growth Pros
Branding & Positioning Document
What do we do?
Do you know how bad the failure rate is for small and home based businesses? "yes" Well...we fix that!
SALES GROWTH is the way to success...
Providing intellectual stimulation, systems, tools and skill development to explode your small business
Be one of "the spots" where business owners go to to get intellectual stimulation, advice, systems, tools, and training to grow their business.
Who is our target audience?
Beginner - wants to start a home based/internet business (part-time to full-time)
Intermediate - Business owner looking to grow (Small business owners - Network/internet marketers)
Advanced - Business owner looking for fast growth and/or additional income streams
What am we offering – trying to sell?
Home based/internet business opportunities (Beginner /Advanced)
Customer acquisition & remote selling systems (beginner to advanced)
Business Growth Products/Seminars (beginner to advanced)
What problem does it solve?
Want to start internet/home based business don't know what do do
Current business revenue not growing
Not enough customers
Customer acquisition costs too high
Initial customer contact to getting customer revenue too long
Why is it worth buying?
Increase customer acquisition channels (augments current customer acquisition activities)
Automates aspects of marketing/sales process
Reduces investment (time, money, etc) with uninterested customers
Who are we and what are our credentials?
15-20 years experience in helping businesses increase their sales
Who are our competitors? How are we different?
http://www.sitesell.com (offer businesses to start, tools and system for driving traffic to business)
What resistance or objections will people have to this?
Don’t see the need
Think they already do it
Have parts of it not the entire system
What is the purpose of our website?
Grab their attention to want to learn more on how we can help them grow their business
Log-in and home to current clients
How do I want people to take action?
Opt-in for more information
What Core Words do we use to describe our business or brand?
Automated marketing process
How Do We Generate Customers
Lead Harvesting (Bone Collector, Email Hunter, Google Adwords)
Broadcast (Voice Broadcasting - iBuzzPro, Email - Mail Sender, Local AdLink)
Social Media (YouTube, Twitter, Facebook)
Affiliate relationships (ACN, Cash for Life)
Cross-sell existing customers
Back End Products
Product Sales (Affiliate & Built)
Mike Dillard Product Line (MLM Traffic, PPC Dominance, Black Belt Recruiting, Magnetic Sponsoring, Building on a Budget)
Google Adwords (Perry Marshall)
High Level Business Consulting (Rich Schefren, Dan Kennedy)
Webinars & Seminars
Private Placements & Fund Raising
Cash for Life