Completed contest

New logo for Chinese language TV station

Henry Wang needed a new logo design and created a contest on 99designs.

A winner was selected from 84 designs submitted by 21 freelance designers.

84
entries
21
designers
1
winner

One of the designers who made it happen

Winner - keegan™
Design expert Keegan136™ was really attentive to design brief and made several changes to the design throughout the contest. Prompt, accurate and a beautifully designed logo. That's what I experienced with this expert. I hope you consider your design possibilities with Keegan136™. Terence Choo CEO & Conductor Music Impact Global
- at terencechoo.com

How Henry Wang started their logo design journey

Company name

New Tang Television

Overview

New Tang Television is formerly known as New Tang Dynasty Television (NTDTV). It is an independent, nonprofit television broadcaster established in 2001. Headquartered in New York City, New Tang Television is committed to bringing viewers programs of the highest quality. It has also distinguished itself for its leading role in the promotion of China's traditional arts and culture. Every year the station organizes and sponsors a range of performances, competitions, and outreach programs.

Tell us a bit about who you are and the people you reach

Although New Tang Television broadcasts primarily in Chinese, it does produce a host of news, documentary and educational programming in English. The profile of New Tang's audience are:
- People interested in Chinese or Asian culture
- People who pay close attention to world affairs
- People who like to travel

Demographically, the audience tends to be
Age: > 45 YO
Education: Well educated

Requirements

This project is a rebranding exercise to change the TV stations's logo to reflect its new English name: New Tang Television. We are looking for the ideal combination of font, size and configuration of the words "New Tang" or "New Tang Television" to go with the legacy Chinese character logo shown in the attached .ai document.

In other words, the final design must incorporate the Chinese character logo in its original form without alteration, but add the words to complement it for the English speaking audience.

The logo will appear on business cards, stationery, billboards and posters of cultural activities sponsored by the TV station.

I have also attached some draft designs for the Chinese language logo. The English logo design should have a similar look and feel to the Chinese language logo for a consistent branding. (Please ignore the NTTV design in the attachment. We are looking for the words "New Tang" or "New Tang Television" to be fully spelled out)

Custom package

US$204

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