Berman Leadership Development provides individual and programmataic assessment, coaching and development for top 200 executives in $2B+ global companies. We have experience in multiple segments including financial services, publishing, healthcare/pharmaceuticals, manufacturing, consumer products and professional services.
The project is development of a brand logo for Berman Leadership Development to be used for all branding and external materials (business cards, stationary, website, promotionals, etc.).
Overall commercial strategy:
Build brand recognition (for both Berman Leadership Development and its acronym, BLD) through personal contacts (networks), thought leadership (quality), development of intellectual property (capability). All sales are driven by owner and, to a much lesser extent, by partners who want to leverage existing intellectual property.
Desired response to this output:
Increase people’s awareness of Berman Leadership Development (or BLD) as a strong, multidimensional development organization with highly trained, effective professionals with both intellectual firepower and practical experience. Berman Leadership Development should be associated with authoritative, high quality, strategically informed and results oriented coaching, assessment and development programs.