South82 got their new logo design by running a design contest:
New Logo for BMF Training
Check out South82's Logo design contest…
This logo is for a personal training business centered around CrossFit and general physical fitness and wellness. I am doing one-on-one CrossFit training but I would like to expand it into classes and potentially a full gym later on. This logo should be along the lines of other gyms in the fitness industry (specifically CrossFit). I would like this geared towards active individuals looking to get in shape and better themselves of all ages but mainly 18-54. I am located in Austin, TX.
Logo types to explore
I'd really like for this to be simple and clean logo yet recognizable. I don't like overly elaborate fonts or logos that are too busy. Also, officially BMF Training stands for "Brian's Muscle and Fitness" Training but unofficially it is "Bad Mother F*cker" Training. My gym is centered around CrossFit which is a fitness framework focused on functional exercises (i.e. full body) performed at very high intensity (hence the tongue-in-cheek unofficial BMF title). I'd like for my logo to communicate some level of intensity/aggressiveness but not be completely off-putting to females. Ideas for logos I've already had (in no particular order): 1) Incorporating some kind of animal symbolism in the logo (i.e. gorillas, jungle cats). Not Lions though (another gym owner in the area already uses that). 2) Gym equipment - could be dumbells but most likely barbells (see Fringe Sport below) 3) A symbol which is the combination of the three letters in BMF. This could be a backwards "B" with the vertical part being the leg of the "M' and similarly for the "F" on the other side. Similar logos I like with my input: I like the idea of the dog with the barbell but it looks too much like a 'sketch' for me http://www.westside-barbell.com/ I like the inclusion of the barbell but would probably have picked a different color http://www.fringesport.com/ I love their logo for Primal Fitness http://www.primal-fitness.com/ I like the simplicity of the "H" for Hybrid http://hybridathletics.net/
Every design category has flexible pricing for all budgets. Logo design starts at $399.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
South82 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
It was a great experience working with this designer. He was prompt and professional; I cannot say enough good things about him. He was lovely to work with from the first submission he made all the way to the final revision.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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