Completed contest

Logo for Bladewatch technology blog

Ewan MacLeod needed a new logo design and created a contest on 99designs.

A winner was selected from 154 designs submitted by 43 freelance designers.

154
entries
43
designers
1
winner

How Ewan MacLeod started their logo design journey

Company name

Bladewatch

Overview

Hi there, I need a logo that will work nicely across our blog and TV shows. I need the design to be bold and reasonably simple so that it'll work on multiple media: The web, video, clothing, printed materials. My site tracks news and opinion across the IT sector, specifically blades (very fast computer servers), cloud and virtualization.

I'd like a graphic alongside some text saying 'Bladewatch'. Since we're a technology blog, I'd like to see a blog typeface and a distinctive graphic. Perhaps something along the lines of a server / computer / network / gadget or similar.

The text and graphic should be one, two or three colours with a clean design on a white background.

You can see the site at http://www.bladewatch.com

Tell us a bit about who you are and the people you reach

Our target audience are senior employees -- VPs, CEOs, senior managers -- working in the enterprise IT sector.

Requirements

Our logo is principally for the web but we'll want to use it on an array of items -- brochures, business cards, T-Shirts.

With that in mind, here are some points to consider:

- Remember our clients work in big companies, so they're accustomed to a certain level of quality. The logo shouldn't be 'busy' or *too* colorful.

- We need to convey that we're positive, confident and enthusiastic -- but we are also responsible, reliable and slightly conservative. You need to be able to look at the logo and think, 'Yes I'd like to do business with those people.'

- We'd like some kind of icon or graphic as part of the logo -- perhaps relating to servers, blades, software, networks, computers, technology.

- Alongside the icon or graphic, we'd like the word 'Bladewatch'. Capitalised, sentence case, lowercase, that doesn't matter. Do experiment with position in relation to the icon/graphic.

- Typeface -- we usually prefer bold, easy to read, easy to identify typefaces but we'd welcome your suggestions

- Colors -- probably colors that engender quality, confidence, stability with a bit of excitement and energy.

- The entire logo should able to work in black and white too

Custom package

US$364

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