I'm going to guarantee this contest.
BargainJack.com is a social community for bargain shoppers. This site has been up and running for over 2 years. The main demographic is male, 18-35. These are guys that love high tech gadgets, sports, video games, and beer. They'll be spending their time on the site mostly looking for great deals on iPods, cell phones, computer systems and equipment, audio/video equipment, video gaming systems, high definition televisions, power tools, sports, camping, outdoors, barbecue grills, and more.
Along with the deals featured daily, there's also a featured deal of the day with a writeup by Jack, as well as a forum and blog that complete the social community experience.
This logo is part of the branding that will go into a complete redesign of the site. That means you should not be biased by the existing design of the site, but instead, should take a fresh new look at the image we're trying to portray. Don't worry about matching up color schemes, graphics, etc. with the existing site, we're scratching everything (other than the avatar graphic/image of Jack) and starting over!
BargainJack.com is supposed to be a fun site for guys. The blog write-ups regularly contain humor, so we're looking for a logo that represents this. In other words, the logo should be techie, fun, and interesting, and capture our branding at the same time.
Jack is the kind of guy you'd want to invite over to watch the game, or go to the bar. He's the kind of guy you'd discuss high tech gadgets with in-between politically incorrect jokes and guy humor. Jack is a gadget addict and a man's man.
Our brand is all about Jack. The logo should reflect Jack's traits and reinforce the brand as much as possible.
We didn't originally picture a logo including the Jack character, but if you do choose to include a Jack character, you may use the existing character from http://www.bargainjack.com...otherwise, make sure that the character you create is blonde. As the contest progresses, if we like the way that you used the existing Jack character, we can send you the vector file to incorporate into your logo, but for starters, please just use the jpg from our site.