Ever noticed how all guys ever seem to wear are jeans?
Ayf Bojy has been created to stamp out this horribly unoriginal predicament by developing a new brand of men's designer pants. The pants will be created in corduroy, linen, velvet and more - anything but blue cotton! The brand will feature meticulate attention to detail and be positioned as an upmarket, designer brand of mens pants.
A logo to honour this original brand name is required. The logo needs to feature the words Ayf Bojy (i like to express it as two words, but its not necessarily two words), it will have the words 'Aren't you f**king bored of jeans yet?' under it, and i also want a little icon or emblem for the brand, which is to be three stripes: one green, one white, one blue. The stripes could be eroded, or maybe they could be eroded squares? Looking for a designers touch here.
The logo created needs to embody the four key aesthetics for the brand: cool, upmarket, funky and stylish.
The target market for the brand is men aged 16-35 and the brand will be priced at the mid to higher end, so please consider this when designing.
I will give the main prize to the person i nominate the winner and a free pair of limited edition Ayf Bojy pants to the top five designers! Really looking forward to seeing what you come up with so good luck, and thanks!