We are a small consulting company with 4 employees and 4 contractors that has purchased a successful franchise 10 years ago (tabny.com). We own several product lines such as plantracker.com, effective hiring.com. The software has been licensed by mastermindsoftwre.com so you can get some ideas from their website. We act like a large professional company even though we are small. This means the logo must be professional looking.
Small business owners, sales reps.
The logo may not be cartoonish but it can give a representation of the sales automation that this software provides.
Do not use any stock photos. There are no color requirements except that you not use orange.
The logo must work in black and white as well as color and will be used on a website as well as on printed material. Formats for each of these uses must be provided.