Completed contest

Logo for Air Filter E-commerce Website

admin4fh needed a new logo design and created a contest on 99designs.

A winner was selected from 68 designs submitted by 13 freelance designers.

68
entries
13
designers
1
winner

How admin4fh started their logo design journey

Company name

Filter Hut LLC

Overview

We operate an e-commerce website offering air filter products such as furnace filters, air conditioner filters, air cleaner filters, etc. Our culture is high quality products, low prices, and excellent customer service.

Tell us a bit about who you are and the people you reach

60% Residential (homeowners, rental properties, etc)
30% Commercial (retail stores)
10% Industrial (manufacturers)

Mostly the do-it-yourselfer's shopping online.

Requirements

The main requirement is that the logo should help make the name, Filter Hut, memorable for the next time the customer needs to purchase air filters. Tropical and/or tiki-hut themed is preferred but not required.

Some feelings we are trying to convey are:
-pure air (hence tropical)
-professional (so no mascots and not too cartoony)
-great value (without being cheap)
-simple (not too busy)

You can visit our website at http://www.filterhut.com to get a feel for our current design (although this could be redesigned to fit the right logo).

Of course the words "Filter Hut" in the logo are required. "LLC" in the logo is optional, depending on how much it is needed to add to the professional aspect.

Bottom line, six months after purchase, we want the customer to make the mental connection, "What was that site? Filter something...tropical...oh yeah, Filter Hut."

Custom package

US$204

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