We were stoked with the design as it matched better with our design briefing then we would have thought possible. We could have never seen this ourselves.
How elwaton started their logo design journey
I´m an internet entrepeneur 15 years on this arena, used to design in house, as well as programming, but I have heard good things about this service and I´m trying it. Regarding Creditos.com.ar, having such a generic domain name give us an edge and authority we can reflect in our logo, we need to look as important as our domain is, but NOT look as a bank, we try to attempt to be a loan search engine.
Tell us a bit about who you are and the people you reach
The loan search engine will offer results to a wide variety of segments but we believe ( as the service is not provided yet) that we will try and will appeal to the lower income or mid income markets, short terms loans, pay day loans, etc. Argentina as a market has a very dynamic enviroment ( rates very very high ( perharps one of the highest in the world ) the engine will try to provide lenders and their rates, in a very visual way.
We would like to have a logo that , as I said, shows trust, authority, but with a bit of a web 2.0 style ( not too much,) otherwise we would have the risk to be old fashion when something new pop ups. I would not be afraid to be specific with the use of obvius icons that show what the customer will find there ( money, ) so feel free to explore mutations of coins, bags with cashs, bills, money simbols, etc, but I repeat, those objects can or can not be used ( is not mandatory,) you can come up with an icon that has nothing to do with money but if you do you the icon related with money, be creative to show a unique way to display the draw.
IN the attached file, you will see the next upgrade of the site, ( now is not online) to have and idea about colors and layout we are using , good luck !!! and thank you.