The Living Concept
The idea behind this retail home/lifestyle shop is to bring unique and creative furniture and home accessories to the market. The business is owned by interior designer and they are well know to the local market. The business is located in a villa with a very nice garden and lots of modern outdoor furniture. Basically we would like the name to reflect "the living" concept as in a concept that is living with us at the moment. Design ideas and things that are about living well and practical for our times. We buy most of things from Italy and France and the styles we carry reflect this.
Our target audience is the local community in which we live in. There is a very international community in our area ranging from the local Arabs to foreigners from all over the world. Most people are between the ages of 30 and 50. There are no so many older and fewer younger. Most people in the area are well traveled and cosmopolitan with exceptional taste.
We need a logo that reflects who we are and has style. That gives a feeling to people who see the logo a desire to see what we are all about. It should be clean and simple yet attractive to the eye. People should know we have style and a cutting edge to fashion. You can look up http://www.minotti.com and http://www.wordofmouthbali.com to have an idea of the spirit of the shop mixed with just a bit of http://www.colette.fr. Put these all together and you get the image we want to have with our logo.