Life Coach with Butterfly logo needs a contemporary and stylized new look.

EIC (abbreviation for Envision It! Coaching)

I primarily work with midlife professional women who are struggling to figure out what is really important in their next career move or life transition.

The focus of my coaching is to determine my clients’ key values, natural strengths, intrinsic competencies, and unrealized dreams and aspirations. Through the process of coaching, I help my clients to clarify their desired vision and create a system of accountability so that they may lead more authentic, productive, and fulfilling lives.

As a brand image, I want to be attractive to corporations/business owners who may be men as well as my end user who is primarily (but not necessarily) female. I have gotten the feedback that my current logo reads to "ultra feminine" so I want to move the needle to create a more balanced look. I want it to look fresh, contemporary, clever and stylish. I am currently using the palette of red, orange and yellow. I am fine to stay with those colors. What I am envisioning is to have the E (Envision ), the I (It!) and the C (Coaching) look like the initials EIC - but stylished enough to have a stylized butterfly effect without being too feminine and "cliche" as too many life coaches use the butterfly.

I am open to a logo that doesn't necessarily make a butterfly if someone comes up with a good alternative. The concept of the butterfly signifies transformation which is why I used it originally.