The designer is free to be creative in the design to convey that this product is for the health and fitness industry, the service allows the user to build their own supplement to help them reach their individual fitness goals. I provided some concepts but am really interested in letting the designers creative juices flow.
Play around with the slogan as well in the design. "Build Yourself". The goal is that the user who customize their supplement will build a better version of themselves in order to achieve their personal goal. I however do not want a logo that is gender biased. I want males and females to be comfortable in selecting my product and do not want the logo to deter them from considering.
The user will be selecting supplements based on the following categories: Energy, Strength, Endurance, Recovery. I would like for the logo to display clear pill containers that are holding small items that represent strength, energy, endurance and recovery. I provided images that display transparent pill containers containing different ingredients with each ingredient having a different color.
I like the idea of the different pill containers floating around some type of container indicating thats what is inside. I provided an image for this.
I provided a photo of a pill opening and the contents being poured out. I imagined the pills being poured out into some type of container or cup or maybe even forming a gender neutral human body. Indicating in some way that each of these ingredients will build this blend in the container or these ingredients will be poured into the body to build itself.
I like the statue of the man building himself. I think that plays well with the theme. I will ask however if you do add a man that you add a women to make it gender neutral.
Please use these color combinations : http://www.colorcombos.com/color-scheme-137.html
As another concept please make a rendition of somebody doing an olympic lift but replace the weights on the bar with the shape of some vitamin that resembles the circular weights the most. Thanks everybody! cant wait to see what you think of! will post pictures of olympic lifts that can be used as reference.