How Deepak Khurana started their logo design journey
Enchantment collection is a range of fine Diamond jewellery catering to the more budget conscious customer. We already have a range of high end fine Diamond jewellery. In the new economy, our customers have gotten a lot more price conscious and are looking at larger diamonds of lower quality at budget prices. We have always concentrated on selling higher grades of diamonds but must move with the times and stock products people want to buy now.
While we will be stocking lower grades of Diamonds, we will not be compromising on the quality of our rings, earrings, pendants etc. The Rings will still be solid and heavy rather than the scooped out light ones sold by our competitors. We need to emphasise this effectively through the logo. Incredible diamonds......Amazing prices
We currently have 4 stores and an E Commerce enabled web site.
Tell us a bit about who you are and the people you reach
Instore and online customers who are looking to buy lower quality diamonds set in high quality Rings, Earrings, Pendants, Bracelets & Bangles.
A high class logo that represents an extension of our existing high quality brand, Star Jewels.
The stock in the Enchantment Collection will be basic Diamond Solitaires, Diamond wedding bands, Diamond studs and Diamond Tennis bracelets. The logo must represent this.
The logo must be in all the popular formats of jpg, cmyk, rgb etc.