What we want to express in the logo: Leader: Exciting, Innovative, Sophisticated
...and a little edgy.
We operate somewhat in the old-school world of investing--suits and board rooms. But that's not all. We are also working with leading Universities, entrepreneurs, and non-profit buffs: bold professors, mad scientists, glamorous urbanites, work-a-holics and talented nerds. We aim to attract them all.
The design should evoke the image of birds in a V Formation. As for text, we thought of using 'V Formation' (with no hyphen) but wondered if it would appear as a Roman Numeral. So, we are open to using V-Formation as well. Will be curious to see what your design mind does with that decision...
You may choose to incorporate the slogan: "Innovation through Investing". That is up to creative discretion, too! Hopefully that will be something that we can add or take away depending on the use.
The design should carefully use color: we intend to "own" a color or color associated with our brand. (Our organic-industrial office has a bold primary blue and light yellow, so that's been in my mind, but we are wide open wrt color.)
We are based in San Francisco and we LOVE our city. We don't expect incorporating SF, but wouldn't be closed to it.
This design means a lot to us, so thank you for your time and your talents.