We are a web company that is launching in the non-profit/charity space. We will be promoting small charities and will be offering a mechanism for local and small charities and organizations to gain exposure such as those national charities get on a daily basis. Our mission will be to focus on the local charities and leverage our technology and reach online to help build their market footprint and develop a strong donor and volunteer base.
We will have two main market targets, with the primary being local charities and organizations as our customers that we are working with to enable their ability to raise more money and gain more exposure in their communities and local media. Our second target audience will be the people we reach on our website that are interested in learning more about local causes and things that local causes need help with, such as volunteering and/or fund raising. The website where we will focus our branding and messaging will be mostly targeting consumers (in the second segment listed). We want a friendly and uplifting message and position and want to be seen as the good guys helping out the local good guys and making things good.
We are looking for a logo that can be used on our website and can be the primary logo for everything we do with this new business. The idea behind Daily Carrots is that we will be bringing to the table new and exciting charities everyday and they will be good for the world!
We will be promoting and focusing on one local charity or cause everyday and will be hoping to get groundswells of consumers to engage with these charities when we promote them.
If you think of the carrot as a good thing (the carrot versus the stick) and that they are healthy (i.e. good eyesight) and is friendly (i.e. Bunny) and they come from the earth and they are pure and finally the word Charity was derived from the Latin "caritas" which is similar to carrots.
We would love to have a fun logo that will showcase the good we are doing in the world by helping out charities and causes. We are the good guys that are working with donors to help get the local charities the visibility they deserve and help them with the much needed online promotions and exposure they deserve for all the great work they do.
We are fine with having a carrot in the logo, or having anything you think makes sense for a charity or local cause. Also, we are fine with you being creative and think about what consumer logos you remember.
Note, we are open to suggestions on the logo or branding. We are a non-profit.