We are looking for an eye-catching race logo that will attract runners. A logo that is crisp, clean, and unique.. and represents the name well.
Incorporating elements and color in the design that can instantly create an image of fun, run, cause, and cure.
This logo is a unique opportunity that will challenge the creative designer... to incorporate elements, including; running elements, musical elements, and caring. Trying to creatively tie in the Traffic element.
Most runs take place in the morning ... on the weekends... This run is in the (early) evening... during the work week... during "Happy Hour" ... during rush hour traffic... along side of one of the most scenic roads in history... Lake Shore Drive!
The venue of the post event party (the Jam part) is adjacent to the Chicago Loop... this is an incredibly busy area... with a couple of million people working in the loop each day.
The logo should be easily recognized... clean, crisp, and unique. The winner's logo will be printed on t-shirts, used in brochures, placed on all media. This is an upscale event that will receive 1000's of impressions!
Note: The attached logo is supplied only for reference. We will add the TV logo... and the Jim Gibbon's information only when needed. It is not to be included in your design. Just the words "5K Traffic Jam".
Good luck... and help us find that perfect LOGO.