Kimberlite is a type of rock that is known to carry diamonds to the Earth's surface from deep below. We believe there is a diamond in each and every student - it only needs to be brought to the surface.
With this in mind, we would like to see a diamond image incorporated into the logo, perhaps on a traditional school crest/shield.
Our Products and Our Market
We will offer two interactive e-learning courses for high school (U.S.) students: Leadership Foundations and Financial Foundations.
Leadership Foundations will focus on providing students with: a good working understanding of what leadership is and how it figures into their day-to-day lives; an overview of leadership traits and how to develop them.
Financial Foundations is an introduction to personal finance and will offer students an overview of household finance, credit, and banking.
The format for these courses is 100% online with presentation, video, and text parts. Chapter activities will be reviewed by an instructor.
Our identity should convey knowledge and trust, because the parents of our students will be funding the purchase in most cases. It should also convey energy and youth since the students are aged 13-17. Hence, our interest in incorporating a balance of new (Web 2.0) and old (a crest/pictoral mark).
We would also like the tag line "Online Leadership Courses for High School Students" incorporated in such a way we can use the logo with or without it.