The business is targeting all travelers, focusing on honeymooners who are busy planning their wedding and need help planning a honeymoon, and also retirees who have money to spend but not always the skills or the time to plan a perfect vacation!
My "ideal" customer is a 30-year old, engaged, working professional. She comes home at night, says "Honey, let's go on a vacation to Southeast Asia for our honeymoon. I've heard that it is a really spectacular place." But both of them are busy with wedding planning, with their jobs, with everything else going on in their life, and they don't know where to start. How do you even plan a trip like this? They are already paying people left and right for wedding services -the florist, the dress, the church, etc, so what is a couple hundred dollars more to have someone plan you the trip of a lifetime? That is where itinerary comes in - we do the leg work for you. We plan a customized trip based upon your needs. We don't just hook you up with a tour group or put you in a Marriot in Rome. We look for small hotels, great little towns, awesome excursions, to make the trip about you.