We need a logo for a web-site which is called iTalent. This will be a web 2.0 resource for people, involved in the IT industry in some particular country. The mission of the company – to promote people and their professional expertise. Another words – to promote IT talents. So, logically the word iTalent consists of several parts:
- “i” means a person, a user of the web-site.
- “IT” means an IT industry.
- “Talent” means that every our user is a talent, which we want to promote.
Another words, iTalent is about everyone of us.
Text, that has to be displayed: iTalent
The goal is to create a simple and clear logo in web 2.0/IT style, reflecting the main idea, which is described above. The logo shouldn’t contain any elements, which aren’t easy to understand or don’t reflect any idea, but exist just because they look nice. On the other hand, the picture must emphasize/highlight all three mentioned parts of the word “iTalent” and nothing else.
The following approaches can be used to meet the goal:
- The symbol “i” can be displayed as a human icon. This element should be clear and not complicated, but it must be easy understand what exactly is displayed. It may also be filled by a different color (orange for example).
The symbol “IT” can be highlighted by some slight curve, which can surround it somehow and group these two letters into the logical unit (like in http://www.go2web20.net/data/upload…canvas.gif or http://www.ecolect.net/images/logo.gif ). It may be something like a gold medal, surrounding “iT”, where “i” is in the middle of it (a person like number one “1” on the medal, I tried to display it at http://grown.krovatka.su/test/logo_medal.png ), or whatever else.
- The word “Talent” is the simplest to display. It can be displayed as a simple word, by using the same font and color (blue for example).
(“IT” part may be missed, if nothing cool comes up, but it’s highly expected to be present there).
Any other ideas are welcome, if they describe the essence of the “iTalent” in appropriate way.
Please try to close your eyes for a second and think on how would you express yourself and your talent in a simple wording “iTalent”.
The logo may use two main colors: blue and orange. The third, complementary grey may be also used for shadowing etc. The background is white. Definitely, other themes may be used as well, but these are suggested to start with.
The logo will be used on the web-site. It also may be printed (business cards etc). So, a raster and vector output formats would be nice to have.
The logo must be easily adapted to the following style/need:
since it will be used for the same reasons as the above-mentioned picture.
There is a sample of the existing preliminary web-design. There is a draft of the logo as well. Whereas the colors of the logo are nice, the picture overall doesn’t reflect any idea at all, it’s just a simple nice word “iTalent” painted (close to http://www.geni.com logo). The current web-design may be reached at: http://grown.krovatka.su/test/italent-site.PNG for the reference. The logo should be in a harmony with the existing web-design.
The samples below are several logotypes which look pretty nice.
Performance & style
This group contains a set of logos with nice ideas. Colors may not be exactly as expected, but they do have some interesting ideas, expressing some meaning.
These pictures contain the preferred colors.
http://www.logoworks.com/images/gal…/hig_4.jpg (nice colors and font, that may be used for the reference).
Simply nice logos
These are simply nice logotypes.