How Renzo Castagna started their logo design journey
Ironhead Rubber Technologies
Ironhead Rubber Technologies is a new business unit of an established tire distributor. Ironhead will be in the business of retreading radial truck and off-the-road tires. Ironhead will be starting off in Canada and then extending our presence to other countries.
Ironhead's goal is to become a global leader in tire retreading.
Tell us a bit about who you are and the people you reach
Ironhead's target audience is the tire industry. From tire dealers to manufacturers to existing retreading companies. Also, the trucking industry is also a target audience.
The Ironhead logo should convey strength and durability. An underlying message of being "green" can also be incorporated into the design since tire retreading is a form of recycling.
We do not have any corporate colors in mind so this is wide open; however, Ironhead's colors should be consistent with the message of being strong, durable and reliable.
Michelin Retreading logo - the basic Micheling logo with a "green" feature added
Bandag - uninspiring
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