The new WI logo should be strong and clean, preferably with stronger, distinct colors… and not a cartoon, soft, frilly or flowery design.
We see the brand name being used in conjunction with an icon to support the WI East-West connection. One icon idea is that of a “bridge” linking East and West capital sources/investors with investment opportunities not the Cisco logo!. If an icon is used in your design, the icon should represent a conservative, trusted and competent investment partner, WI.
Please explore both positive and negative space. We would also like to see optional perspectives from designs which are mostly two dimensional to designs which are much more three dimensional in nature. Lastly, we would like to explore multiple aspect ratios from roughly 2:1 (two widths to one height) to a 1:1 (one width to one height).
At the end of the contest, we will require the winning designer to provide the following files in the handover phase:
1. unlocked vector file
2. unlocked .eps file
3. unlocked .ai file
4. large .jpeg file
5. Font names and file location(s)
6. Jpeg Color palette showing all colors used in the logo and their corresponding PMS, CMYK, RGB and HEX #’s.
7. We will check the colors and layers of all of the handover files to ensure that they match the winning design. Please be prepared to handover matching files.