How chasesunrise started their logo design journey
DJ Chasesunrise is a new uplifting trance DJ who plays in clubs and festivals around Australia, the pacific and SE Asia. Chase's favourite location to play is on the beach at Sunset infront of large crowds. The name Chasesunrise stems from the imagery of a Cessna Citation (private jet) flying towards the sunrise. This represents going on a journey,flying all night in your own private jet chasing the sun because you have heard the perfect song and dont want the day to end. The music Chase plays is soft beats that raise to a high point and slow down again. The music he plays all links together to make a story. Average BPM for a Chasesunrise track is 128. This is more relaxed that the traditionally hardcore trance DJ's play.
Tell us a bit about who you are and the people you reach
Target audience is 18 to 35 clubbers and festival goers with high disposable incomes. These Gen Y's and X'ers want everything now and are hedonistic, travelling the world to see their favourite music acts. Friends are more important than family and they are close to both male and females regardless of gender. These 18 to 24's dress with the latest styles and social trends.
A logo that is versatile in use; from stand alone promotional items such as stickers, to being used along side other messages and designs eg. on websites or albums.
Simplistic colours schemes or the ability to alter the logo to monotone is required.
The design must incorporate the text Chase Sunrise. The text can either be in one word "Chasesunrise" or 2 words (capitals are optional).
Do not include the text 'DJ'.
Use of imagery or vectors to represent the DJ would be preferred. However, please do not include a mirror ball in the logo as this is not what Chasesunrise represents.
The logo should include the sun, sunset or sunrise in some form to be consistant with Chasesunrise's look and feel. This can be abstract or as realistic as your concept requires. Incorporating a private jet within the design is optional.
The logo must have an international feel to it and easily recognisable.