Our goal is a new logo/identity that retains some connection to the present logo. There is a growing worldwide population that is accustomed to the current logo and we do not wish to lose the brand recognition that we’ve developed.
Current logo is too playful. It does not demonstrate the seriousness of our cause or our work(primarily, cutting edge scientific research). It implies that we serve only children. FA afflicts people of all ages.
Ultimately, this logo will also need to work with various branded event identities. See http://www.rideataxia.org
Requirements: B&W 2-color and 4-color options. Print, web and jpeg formats.
Maintain at least two colors (PMS) from original logo
Acronym (FARA) and entire name (Friedreich’s Ataxia Research Alliance) should always be present
Logo should also include a symbol or graphic
Possible placement for a tag line:
“Slow Stop Reverse CURE”
“The sun never sets on our research”
Need applications for business card, stationary, website, banners, t-shirt, golf shirt
New mark attributes:
Serious Research Organization
Juvenile Diabetes Foundation
Muscular Dystrophy Association
Cure Alzheimer’s Fund
American Heart Association