Completed contest

Inspiring logo needed for Boutique Tour Company in Sydney

realsydney needed a new logo design and created a contest on 99designs.

A winner was selected from 62 designs submitted by 12 freelance designers.

62
entries
12
designers
1
winner

One of the designers who made it happen

Winner - wordmarker™
Thanks to Mase we were able to get the perfect design for our logo! He was very responsive and great to work with
- Jin Khera

How realsydney started their logo design journey

Company name

Real Sydney Tours

Overview

We provide boutique tours of Sydney and offer our clients a chance to experience Sydney as locals see it. We offer a part driving and part walking tour and only take up to a maximum of five people in our vehicle. When needed we also take our clients on our local public transport such as buses and ferries to make sure they see the Real Sydney. We explore the beautiful coast line of Sydney taking in expansive views and enchanting bays and beaches and and one of our highlights is a morning or afternoon tea stop offering champagne and orange juice along with Australian inspired nibbles while watching the sail boats glide by. We also show visitors our most iconic sites like Bondi Beach and The Sydney Opera House but we always stop where the big tourist buses can't go and we get a flavour for local cafes and restaurants where appropriate. Our tours can also be completely tailored to the customers wishes and we can venture anywhere in Sydney off the beaten tourist track. We are an intimate, fun and very personalised guiding service and when people leave us at the end of the day we want them to think they have had the most fantastic day with us in our beautiful city. Our minimun tour is four hours and usually we are booked for between six and eight hours.

Tell us a bit about who you are and the people you reach

Visitors to Sydney wanting a personal tour guide or a personalised tour. They do not want to be on a large bus with 50 others and they want to see Sydney through the eyes of a local. We need clients willing to spend money in order to get that intimate Sydney experience.
The current emerging market is India but we also want to target visitors from USA, Canada, New Zealand and Britain. Our target market is realistically English speaking countries as our tour is conducted in English.
We also have identified the over 50's cruise going client as a very important target audience. These people generally come to Sydney for a few days on either side of a cruise around the Pacific. They have ventured into downtown Sydney on their own but on day two or three they want a more intimate look at the city. They want to see the city through the eyes of a local. Alternatively they fly into Sydney in the morning and leave on a cruise in the afternoon so we are a perfect way for them to spend a transit day in Sydney.

Requirements

We need a logo for Real Sydney Tours and realsydneytours.com.au. It needs to be lively and vibrant... representing the upbeat feel of Sydney but beware of using icons exclusively such as The Sydney Opera House and Harbour Bridge as these are likely to be under copyright.

The logo should inspire customers to call us and make a further enquiry..so it is a lead generator.

The logo should be colour but also work across black and white mediums.

It will be used on our

website
email template
newsletters
business cards
brochure
Letterhead and with Compliments Slip

Here is an example of some logos I really like

http://www.dreamstime.com/royalty-f…age7640495

http://www.dreamstime.com/royalty-f…age5938877

http://www.dreamstime.com/royalty-f…age9751506

http://www.dreamstime.com/royalty-f…age1049979

Custom package

US$243

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