Smart Home Fitness.com
Former Sports Medicine Physical Therapist/Strength & Conditioning Specialist and Trainer putting together a New Site that Teaches Innovative Exercise approaches through text, audio, video to specific target market. Cutting Edge and time efficient exercise and lifestyle training to inspire, educate, and transform customers in a unique and integrative online approach and experience. Many, many years in health, fitness, and medicine, establishing authority of the brand and providing an individualistic and targeted approach for specific market. Many facets to business approach, but my background and experience is central to the brand. Also, will be collaborating with other fitness experts on future products and services.
Target audience are "busy moms and dads" that are roughly between the ages of 25-55. This is an established market, and a somewhat established niche. Prospects seeking information on time efficient fitness programs and nutrition/lifestyle information and education. Will be offering products and 'systems' to this market, complete approaches to getting fit and keeping fit. Market is seeking proven information from a trusted source, proven methods, no gimmicks, and solutions to their challenges. Main advantage is time efficient and proven programs that can be done conveniently at home in an innovative approach.
Looking for a clean, but strong visual appeal logo with SmartHomeFitness.com Color scheme is blue/grey, thinking maybe having "Smart" bolded or emphasized, as well as "Fitness" emphasized. The word "Home" may be unbolded or different color, so that the Smart Fitness is what stands out. Possibly a design/logo of the 3 letters "SHF", in front of Smart HomeFitness.com, surrounded with a border box, may look decent.
If there is room for a tag line, it would be "Get Fit in Less Time", which is what Smart Home Fitness is, a time challenge solution for fitness.
Again, clean, simple, strong visual appeal is what I'm looking for. And this will be placed on web site header, as well as used in other potential branding (business cards, t-shirts, etc.)