We are a financial services company that works through financial
advisors in order to sell our investment products (funds, REITs). The
target audience for our suite of product materials are:
Primary: financial advisors
Secondary: prospective investors
Our products are investments, and must evoke a level of confidence to
our audiences that we are an established, reputable company with a
solid investment offering for their money.
The product we are creating a logo for is called Resource Real Estate
Innovative Office REIT.
This particular product will be focusing on modern, forward thinking
office space. It will be modern, offer amenities onsite, game rooms,
work pods, open floor plans etc.
Greys/silvers with an accent color of PMS 716; linear, contemporary;
high-end office space; ultimately the materials will utilize clean
and white space