We are a team of industry veterans with extensive experience across software development, project management and interactive/creative disciplines.
The principal teams background has been building applications - typically backoffice tools for things like inventory management, ordering, sales tracking. We have done this across industries as diverse as financial/banking, healthcare, public sector, energy, retail, consumer package goods, DoD, and many more. We saw a niche in the market, as many times - these applications were built with poor usability, layout and overall creative design. In addition, many firms charge exorbitant rates for well built applications.
We formed to offer great-looking, usable business application development at reasonable rates. We use onshore knowledge resources who work closely with our clients analyzing and designing applications, and our offshore development division in Bogota, Colombia for implementation and quality assurance. We want to portray an image that is experienced, knowledgable and innovative but also friendly, accessible and creative.
Where we struggle in developing our logo/brand is the line between a corporate image, and a creative design shop. There is a place in between, and that's where we want our logo to take us.