Love the design...it is so simple yet classy and sheek. It appears effortless just like what I envision with the brand. The designer was very prompt whenever I asked for changes, etc.
Another great experience working with Squidy! Thank you very much for your professionalism and creativity!
Wonderful designer, very accommodating and easy to work with, really listens and gets it, great with details, professional and creative.
How chandni.khetia started their logo design journey
Who are you known as?
Leela [in Kenya]
What’s your company slogan?
A Classical Yoga Lifestyle
Tell us a bit about who you are and the people you reach
Leela is a consciousness brand rooted in Classical Hatha Yoga. But it is also much more than that. The 3 pillars on which i am building its foundation are Yoga, Travel and Lifestyle. My brand is my opportunity to create a community of playful urban Yogis who are seeking alternative lifestyles which involve living in more awareness about everything that is in their surrounding environments. The target audience for the brand is the Upper middle class and upper class of city dwellers.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I want the word 'leela' to describe 'the divine play of life.' So, the logo must make an obvious relation to Yoga but at the same time it must spark the essence of a lifestyle brand also. I want to inspire Classical Hatha Yoga into life. Im looking for a rustic yet modern elegant design style.