KHFM (abbreviated form of "Kalpataru's Hospitality & Facility Management Services(P) Ltd
We are a 25 year old Indian company in the field of Hospitality & Facility Management. Currently, the company turnover is $5.0 million and has been growing steadily during last 5 years.The company wants to grow 10 fold in next 3-5 years.In past the company has been marketing its services under the brand "Kalpatarus" but a larger company also by the same name is able to attract our prospective customers due to similarily in names.Hence, we have decided to promote the brand under an abbreviated name(KHFM)
Hence a new logo is needed.
Our Target audience are all corporates, institutions and govt bodies. Any place with more than 50 people will require our services. hence, we wish to influence HR and administration managers of all corporate bodies and institutions.
The services we offer are housekeeping, guest house mgmt, gardening mgmt, avaition mgmt,front office mgmt,mall mgmt,hospitality mgmt, pest control mgmt etc. Kindly see the enclosed attachment and our web site http://www.kalpatarus.com for additional information.
Our competition is with global housekeeping and facility management firms operating in india.They are able to charge more than us due to their global brand image. This exercise has 2 objectives.
1) Create a different identity in relation to the larger competitor with similar name(KALPATARU real estate group).The new logo should convey the difference without losing the 25 year old legacy and trust of existing customers.
2) As a first step towards building a global brand- the logo must be modern and simple.If possible, the same brand colors (red and purple) should be used to continue the identification with past association with the company.(but please use your own judgement- the earlier logo had a symbol of rising sun)
The current tagline is "Your image is our business"
We shall be using the logo in all form of communication- stationary, press ads, internal, and external. It should be in original print form (cdr or illustrator)