Aibell needed a new logo design and created a contest on 99designs.
A winner was selected from 85 designs submitted by 19 freelance designers.
Grace & Aibell
Grace & Aibell is an "active-wear boutique". We will be selling yoga, Pilates, fitness/workout and dance-wear. This will be an online business with a view to opening a store a year or two.
The brand/logo for the business needs to encompass not just physical strength of women, but also the holistic attributes of yoga, and grace/ determination of dance.
The Name: Grace & Aibell
Grace & Aibell draws upon the idea of strength, determination and grace (as in graceful). Aibell comes from an old Irish name Aoibhinn which means beauty.
The brand will be based in Ireland with international aspirations.
Women, aged 20-40, health and image conscious, ambitious.
Think Vintage/Alchemy/rough around the edges/slightly edgy/strong woman symbolism.
Nothing too abstract, or elaborate.
We are looking for a character.
The text should be simple and clean, paired with a rougher character design (a contrasting design style)
We REALLY like the design style of the five feathers logo: https://pbs.twimg.com/profile_image…k-logo.jpg
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