Completed contest

Iconic Lifeguard Tower Illustration for Surf wear Logo

saarstol needed a new logo design and created a contest on 99designs.

A winner was selected from 103 designs submitted by 24 freelance designers.

103
entries
24
designers
1
winner

One of the designers who made it happen

Winner - ann@
Ann is so talented. Extremely happy with her work, prompt communications and very helpful throughout the whole process.
- neilpike82

How saarstol started their logo design journey

Company name

Tower

Overview

I need a grayscale logo for a surf equipment (stand-up paddle boards) and surf wear company with the brand name “Tower”, as in lifeguard tower. The brand of the company is not about lifeguards, but rather about some of the characteristics the thought of lifeguards brings to mind. An iconic lifeguard tower will be used to conjure up these associations. The brand is about fitness, surfing, being a waterman, and being one with the ocean. Paddle boarding is a regal sport originated by ancient Hawaiian kings.

Tell us a bit about who you are and the people you reach

The target market of the brand is a water-loving, fitness-minded audience that seeks out adventure. The closest proximity is probably a surf wear audience, but more of an old-school minded audience rather than one chasing the latest trend. Longboarders, versus shortboarders.

Requirements

I’m looking for an iconic illustration of a lifeguard tower – not necessarily a highly detailed illustration, but rather a more abstract illustration of a classic lifeguard tower (but clearly identifiable as a lifeguard tower). This lifeguard tower icon must be able to stand alone, and also be displayed with the abbreviated brand name “Tower” and also the full name “Tower Paddle Boards”. The lifeguard tower icon will be the major design element on a surfboard/paddleboard, but also must be friendly to use on t-shirts, hats, etc. The “Tower” text must also be able to stand alone. For the text elements, I’d like “Tower” to be emphasized (larger, bolder, whatever) over the “paddle boards” part, and in a hip surf culture friendly font. The surf wear brand will likely just be referred to as “Tower”.

Ideally, this will be submitted in a vector format like PDF, but we can also accept any other vector filetype, but we'll require a .jpg as well so we can open it on all our computers of who needs to review this.

As there are many different types of lifeguard towers out there, I've attached some styles that we consider suitable (California lifeguard towers). The mock-up of a logo is just a rushed "mock-up" of something like what we're looking for - don't let this influence your work or idea generation. Note that "Tower" must be able to be vertically or horizontally oriented.

New Add: Added refined-11.jpg, which is close to what I'm looking for. Note the top portion of this tower is blueblu's (#3), so you can't copy that portion for your original entry. But I wanted to give some in-contest direction as the design concept progresses.

Custom package

US$363

Free features

  • Open contest
  • Guaranteed
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

We've found some similar contests you might like

US$299
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design by cynric design by cynric design by MauraNuhiu
147
entries
53
designers
A$399
Commercial Cleaning...specialising in office cleaning
design by Zhu2hui design by Zhu2hui design by Bluebubble
50
entries
17
designers
US$299
I need an arabic font/ logo for an already made logo...
design by Manishah design by Manishah design by sz-design
173
entries
52
designers
US$799
The Corner Pocket is the only smoke-free billiards hall and bar in the Florida Panhandle. It is a historic pool hall ...
design by gcsgcs design by A R I A L studios™ design by andjusticeall
65
entries
15
designers
US$299
Auto detailing on demand...
design by bentosgatos design by bentosgatos design by bentosgatos
47
entries
15
designers
US$888
We are rubber / silicone wedding band company. We make wedding rings for those with an active lifestyle...
design by heema design by heema design by cre8ivedepot
312
entries
84
designers

We saved a spot for your logo design contest.

Get started now
$399
We give our clients advice to live a happier & healthier life...
design by double hand design by morry design by csoki
52
entries
15
designers
A$399
Professional Taxation Services for individuals and small businesses
design by ads1201 design by wedesignlogo design by johnjaphet
70
entries
19
designers
US$799
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design by singhania design by singhania design by waldy
85
entries
38
designers
US$299
We specialize in relocation services including visa and immigration processing, home finding, and household goods mov...
design by meltem design by Verybiglama design by Birva Shah
60
entries
16
designers
US$799
We're a progressive preschool and kindergarten. We use a whole child education approach by building social-emotional,...
design by shon_m design by shon_m design by shon_m
105
entries
30
designers
€279
HELLO THERE! In the last three years I've baked over 150 different cakes on my weekends- so I think I can say that b...
design by Dragona99 design by Dragona99 design by Dragona99
189
entries
14
designers