The Humanics of Branding

EchoBoomers Burger Creations

My name is Reggie Orchid. I helped build the Jasons deli Brand of restaurants for the last 23 years. I have always had a dream of starting my own chain, and now I am seeing that dream manifest. EchoBoomers Burger creations is a fast casual restaurant that resides in the segment that was invented by the demands of the EchoBoomers. This generation demands quality, chef driven products that are laser focused on quality, and they don't mind spending a little more for this product. They want flavor, customization, in a non pretentious environment, and they want to stay within value price points. EchoBoomers will encompass all of these elements in an environment with an open, performance kitchen, customized salad station, fresh food made from scratch ingredients that are meticuloulsly prepared. I am 45 years old, and have 3 small children and a beautiful wife that share my vision. My dream is not only to create a healthy business for financial stability for them, but to create a culture that will allow for people to grow and thrive.
I would consider it an honor if you would create a unique, humanically driven logo for my dream.
Reggie

The first EchoBoomers will reside in a high traffic, heavily dense demographic with a significant amount of professional offices, retail synergy, and strong residential demographic. I am targeting a lunch/ dinner clientele, accessible to all demographics and psychographics.

I will keep the requirements simple.
Clean, simple and relevant. No burger pictures (there is much more on the menu), just wonderful font, 2 color at the most, with something that really catches the eye and says "we've got to try this place!"
I picture the E and the B capitalized. But feel free to create.